Episode 44: From Ego to Essence: Healing through Beauty, Empowerment, and Rituals with Pragathi Guruprasad

March 13, 2024
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In this conversation, Nitika Chopra interviews Pragathi Guruprasad, discussing topics such as living without ego, connecting with something greater, beauty as a healing tool, empowering those with disabilities in rural India, and daily rituals for thriving.

Pragathi Guruprasad is the co-founder of Soma Ayurvedic, a luxury beauty brand that highlights goodness from the Indian forest. Pragathi has spent the last decade in the entertainment industry both in India and the US lending her voice to over a dozen Indian films, releasing Independent albums, touring worldwide, and appearing in numerous films and TV shows in Hollywood. Pragathi is one of the first South Asian faces of brands like L’Oréal, NYX Cosmetics, Colourpop, Elf, Too Faced, just to name a few. She has amassed a dedicated following of over 1M across socials. Pragathi runs an NGO, And Alt Organization, that helps provide sustainable livelihoods for those in rural India with multiple disabilities. Most recently, Pragathi’s Super Bowl commercial received 2 Emmy Nominations. Pragathi is a graduate of UCLA.

The Topics We Explore In This Episode

  • Living and creating without ego allows for a more genuine and impactful presence in the world.
  • Connecting with something greater, whether it be God, spirit, or a higher power, provides strength and sustenance during challenging times.
  • Beauty can be a powerful tool for healing and self-expression, and it should be inclusive and reflective of diverse experiences.
  • Empowering those with disabilities in rural areas is essential for creating sustainable livelihoods and fostering dignity.
  • Daily rituals, such as enjoying a cup of chai or spending time in nature, can ground and center individuals, contributing to their overall well-being.


  • 00:00 Introduction and Connection
  • 05:59 Living and Creating without Ego
  • 11:12 Connecting with Something Greater
  • 16:21 Beauty as a Healing Tool
  • 26:20 Empowering Those with Disabilities in Rural India
  • 32:49 Daily Rituals for Thriving
  • 39:51 Closing and Gratitude

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